A brand which aims to capture the core of what it is to “Be Brave” and overcome challenges.
If the smallest of us have the capacity to Be Brave, then we all can.
Be Brave Apparel was born out of a passion for design, fashion and two inspirational little boys.
Paul, Amie and their eldest son Lewis, welcomed identical twin boys Blair and Ellis, born at 29 weeks following a very difficult and complicated pregnancy.
On the third day into their incredible journey little Ellis suffered serious complications and was rushed to a specialist hospital . He was operated on twice within 2 days to to try and stabilise his very fragile condition. Fast forward several operations, setbacks, tests, blood transfusions , pain, agony, anxiety and celebrating small victories, Ellis fought his way home to be with his Twin Blair and the rest of the family after 145 days in intensive and special care units.
Inspired by the obstacles they overcame and mountains they climbed Paul started Be Brave Apparel.